🔧 DIY Marketing – a series for those doing their own online promotion!
No budget for an agency but want to grow your presence on social media? We’re here to help with simple tips & tricks that are easy to understand and apply right away. Let’s start with an essential question:If you use images in ads or organic posts, it’s important to know what different platforms prefer. This way, you can avoid having your ads rejected or perform poorly because of what may seem like a minor detail: the amount of text on the image.
Let’s take a look at what the major platforms recommend:
📢 Google Ads – Strict rules
Google has a clear guideline: the text on your image should not exceed 20% of the total area.
🔴 If this limit is exceeded, your ad may be rejected.
📱 Meta (Facebook & Instagram) – Relaxed rules
Meta removed the 20% text rule back in 2020. However, the recommendation still stands:
🟢 Ads with less text on the image tend to perform better and cost less.
💼 LinkedIn – No strict limitations
LinkedIn doesn’t impose a specific limit on how much text you can include in an image. Still, a general best practice applies:
🟢 Clear images with a concise message are more effective and visually appealing.
✅ Our tip
Use text moderately in your visuals. Make sure it is:
Concise – deliver the key message in as few words as possible
Relevant – support the main message of your post or ad
